Wow, I really appreciate you taking the time to thoughtfully answer these. Thank you!

There's no particular mantra I had in mind. Some examples would be to "do things that don't scale" or "fail fast" or to not focus on what your competitors are doing.

I understand there's no one-size-fits-all of course.. and I suppose that's the reason I'm asking. I'm curious what in your experience has turned out maybe counterintuitive or where you went against the grain. And what standard wisdom you may look back on and say: "Wow if we had done what everyone had advised us to do.. I don't think we would've ever gotten here."

Thank you and congrats again! Best wishes to you and Amplitude moving forward.