>As an example, we've gotten more press in the last 24 hours then we have in all of Amplitude's existence.
The spike is certainly welcome. Would you attribute this to the product being invisible to consumers (not something to talk about), or that the company has focused more on the product and revenue until going public, and now it will "do press" (if this is too "forward-looking", a general view on a hypothetical company). How do you measure the impact of public relations in general on the company's objectives?
Has the link between a flamboyant/controversial CEO and press been discussed?
>We hired Morgan Stanley as our lead investment banker. As we were meeting with different banks, they were the only ones who really understood my frustration with the traditional IPO process. They also have the most expertise by far with direct listings. I was expecting a lot of resistance to my views from everyone involved in the process but talking to them was like finding a partner who I wouldn't have to constantly fight to run the public listing process "my way". Colin Stewart at MS is also probably the single most knowledgable individual on IPO/DL capital markets in the entire world.
Was going with Morgan Stanley influenced by the fact Asana did the same. From what I've read, you were both with Benchmark and you're the second to do a direct listing there. Is it a "why change something that works"? If so, was there a "here's what worked, here's what didn't with Asana or Here's how to do it better next time"?
Thanks again,