The key thing to understand is it is a sales-led motion. As much as a lot of HN is not a fan of sales people, it is necessary for any buying process where there are multiple stakeholders involved. As much as I'd like for individual product managers to decide to adopt Amplitude, the reality is it needs the signoff of a full team to implement and adopt. What I have found is that product-led sales people are much more successful than other types of sellers at Amplitude.

There's a lot of ways people find us: events, online search for our content, our free plan, partners, customer referrals. We're still figuring this out as we scale!