All of those things, but also I think a factor we all underestimate is Elizabeth herself has this super creepy presence in nearly every photo and video where she makes an appearance -- something just seems "off", in an almost uncanny valley sort of way, and confirmation that something is in fact "off" in the form of an actual scandal, I think, might satisfy some deep emotion that drove views to the original news stories that showed her picture. Those pictures stick with you, even sans-scandal.
Can't wait to see who they cast in the inevitable Netflix series.