Twitpic Founder Launches Twitter Competitor Heello

So TwitPic failed because Twitter copied them, so their response is to copy Twitter? Let me guess, the strategy is to build a product identical to Twitter, somehow hope it blows up and becomes better than twitter, then re-introduce twit-pic so that their lovechild can spread its wings and fly again?

wat

I figured they would need to move onto something new after Twitter started including pictures in tweets.

Not to offend anyone, but a person who makes some money off of an add-on to another's service should take the money and run once the platform squeezes them out, not spend money on a product hoping to compete against the platform's core. Seriously, take the money and run.