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Isn't the self-driving just a feature on top of the car? They're faking one feature that a customer might opt into -- and none that I know have.

Tesla has delivered a performant EV that is nice to drive in and is comparable to other luxury vehicles. It's not exactly faking for quite some time.

They're charging for "full self-driving" separately from the car, so I think it's fair to put it in the same bucket.

The fake it part is calling something full self driving when it does anything but that.

They stopped calling it fully self driving a little while ago in part due to a lot of pretty bad press and some good journalistic research.

> "Full Self-Driving Capability $10,000"

... is listed today as an option when configuring any vehicle on tesla.com

You're right. I think there's several regulators on it, but no one has forced them to rephrase the statement.