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A bit off topic but I can't resist as it's in the title. What's it like running a startup that's active since 2008? Thirteen years is an incredibly long time and I'd imagine most operations would either thrive, die, or reach some kind of lifestyle business steady state by then. How do you find the focus to stay on the same problem space over such a long period of time?

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That's a great question. I think it would be better answered by Mark, who is our current CEO - he's been around the longest! Myself and my cofounder left for a few years and came back. I could talk for hours about what that was like, and less about what it was like to be here the entire time. I will say that we achieved profitability very quickly and have had the luxury of sustainability to give us the ability to entirely reimagine our product and relaunch. That's been the motivating factor for me since I've been back: getting to take another stab at solving a problem everyone has with all of the knowledge and data we've accrued over the years. This team is the best I've ever worked with and I'm really proud of what they've been able to do over the years.

My experience is, yes you have your ups and downs and you go through a lot (births and deaths even), but it is a product engine family we have built with heart, and we found the wherewithal, with an extra boost from Tony (thank you!) to basically start from scratch and re-imagine what we would want-- so in some ways it was like starting a new company, with people you trust.

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