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Maybe I am Cynical here... But I guess I know why they do this.

You see, as long as there is no law forcing competitors to do what they themselves do, they can claim to be more green/planet concise then all the rest.

This chimes well with a certain cohorts of consumers. But if all competitors where forced to be equally “green” this advantage would fall away

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I don't think you're being too cynical at all. People need to stop believing the myth that "the market" (aka ordinary customers) will solve the problem by just boycotting companies into submission. I can't think of any instances where this actually happened or the threat actually had any meaningful impact on companies that they didn't internally want to enact already.

As an addendum, the only powerful force outside of laws for moving a company's position, is its own high-value employees. It's not boycotts, but sometimes its enough employees internally who can get a company to change its ways, but often the execs or some groups will try to band-aid grievances or create illusory changes to try and calm the uproar but still keep doing what they want secretly.

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