Mainly:
- No AMP
- If I quote a string, you better be goddamn sure it’s present on the pages that you show me.
- One ad per query. These days the organic results are after the page fold. This is unacceptable for something that’s supposed to be a search engine.
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The second one gets little attention but it’s infuriating to me. I mean, I’m explicitly telling the engine what I want. If it’s not including it in the results, I might as well not even be here typing. Just show me whatever it thinks I want based on everything it knows about me. And no, unfortunately verbatim doesn’t always help.