GM, Ford, Volvo etc. are damned if they do and damned if they don't.
Most electric F-150 sales will take away super-profitable non-electric F-150 sale.
Profit is made from scale and for the first few years they won't have scale for electric version so every F-150 electric sold will take away F-150 profit AND add a loss of their own.
That will be very bad for their quarterly balance sheet and Wall Street will slaughter their stock price.
That's the good news.
The bad news is: if they continue to drag their feet on transition to 100% electric cars, they might delay the problems by a few quarters but when the problems hit, they'll hit ever so harder.
A year ago Ford's official position was that making their own batteries makes no sense, they'll just buy the best and cheapest batteries from suppliers.
Today they're talking about 240 GWhr battery production in 2025 from JV with SK Innovation.
I have my doubts they'll achieve that. Tesla started JV with Panasonic in GigaFactory Nevada in 2016 and it took them 4 years to scale up to 35 GWhr. Both Ford and SK Innovation are novices at this so they don't have my benefit of the doubt.
Even if they execute on those 240 GWhr by 2025, it's still only about 20% of what Tesla is planning by 2025.