Ferrari Hires Jony Ive

So the tides have turned. In the late 1970's a high tech company by the name of Nikon hired Giorgetto Giugiaro, known for designing a number of Italian cars, including Ferrari, to design their flagship F3 SLR. Now Ferrari is hiring someone who helped essentially destroy/evolve the camera industry to design cars. They've already shown reluctance in switching to EV technology, despite having already seen other boutique manufacturers get exceptional performance-- at least when Richard Hammond isn't driving, that is.

https://en.wikipedia.org/wiki/Nikon_F3

Ive doesn’t make me think of Ferrari. Ferrari is about emotional design which I haven’t seen in Apple products.

I'm curious what the last Apple products are that Ive still had a hand in. Aside from fixing some obvious missteps with keyboards, the touchbar, and whatnot, I feel like their design has been heading downhill. The iPhone 12 and 13, I realized when I got one, are garish and a far cry from the iPhone 4 it's supposedly intended to call back to, whereas just a few years ago they created the XS which was a stunningly beautiful object. The new iMacs are completely ridiculous looking.

RiP Ferrari. Long live iFerrari, meh.

Can't wait to see a thinner new design every year.

Ive is very over-rated. This is about hiring for the name, not the resulting outcome.

Form over function. So long to any USB ports, or SIM card ports.