Performance is adequate for Cassandra, so the community has (for several years) primarily focused elsewhere. It will be a priority again in future, but in the meantime with many huge scale users out there the community has focused on guaranteeing correctness and stability at scale. For example, the Harry[1] toolkit for validating huge databases, and an adversarial cluster simulator[2] for exposing distributed and other complex bugs. Also a huge amount of behind-the-scenes work that isn't so easy to call out.
The community is now focusing on expanding the utility of the database for these use cases. For example the recently proposed enhancement to bring state-of-the-art general purpose transactions[3] to Apache Cassandra.
[1] https://github.com/apache/cassandra-harry
[2] https://cwiki.apache.org/confluence/display/CASSANDRA/CEP-10...
[3] https://cwiki.apache.org/confluence/download/attachments/188...
[edit] disclaimer: I’m an Apache Cassandra contributor involved with some of the above work.