I still have to experience the dire consequences of all breaches my data was leaked in. I guess the worst consequence is probably that I experienced better targeted ads (that were blocked by my ad-blocker anyway?).

I'd say 1B users don't really care, and rightly so, because really the data of which Tik-Tok videos you watch is not really something life threatening for most of them.

What would even a total and complete data breach reveal about your average user though? That Jane Doe from Billings, Montana loves (has a high interaction rate with) short cat videos, squat exercise tutorials, and relationship-oriented TikToks?

None of these 1B users upload their credit card info or social security numbers to the platform.

Nobody's uploading their SSN or CC numbers on TikTok, so who cares?

People didn't care after the Equifax hack, and that had far more personal information.