Eh, I'm not sure if they are that new, they have been around at least 15 years as far as I know.
And some sort of half-version of this has been going for decades. In my first warehouse job we used to have a legacy warehouse system but had worked out performance targets which varied by the make-up of work you got (e.g. a combination of total weight picked, types of order you had picked, orderlines picked and units picked).
IMO the only difference is that these new algorithms are generally 'fairer' (the old issue was that rogue department managers could to give preferential treatment to some employees, or put them on the 'best' jobs) but they are also more complex and opaque, which leads to employee mistrust.
Where I worked a union actually audited the calculation so it is possible to do this in a somewhat 'open' way, although the problem with opening the algorithm up to everyone is that it is complex and can be easily misunderstood/misinterpreted, particularly if you do not have training in how it all works (which then also requires WMS training!). There were always misconceptions with how the calculation works, because all users saw was a rolled-up number and it's quite a complex thing to understand (even department managers would describe how it works wrongly, and the union would also describe it wrongly, which would confuse people further which obviously isn't a good place to be).