The first statement acknowledges the economic reality of the entertainment industry as-is. In that, I occasionally tolerate the things I dislike about it, and pull out the wallet or reluctantly tolerate an ad.
The other statement is my ideal where creators are free to make things they actually enjoy, and that I might. Take video games, for example. I find the deepest and most rewarding experiences to be had in free games (e.g., Dwarf Fortress, ToME, and various rogue-likes), compared to the output of the for-pay video game producers, like EA.
Creating stuff does cost money, energy, and/or time. In the former example, I might be inclined to donate to the project, and if I don't, others usually will. Or, they can just give it away and not ask for donations too, which many (including me) do. Imagine the world of entertainment working similar to FOSS, as a good example we're all familiar with. Like with FOSS, it changes the nature of the product produced, arguably for the better.