Steve Jobs got us into this mess by trying to monopolize the iPhone processor (and only allowed the web to bootstrap his platform). Complete control can be strong armed by dictators, and our spineless capitalists will bend to their will.
The W3C needs to develop a standard for non-DOM, immediate mode painted, fully WASM apps that can access all of a device's hardware. Storage, cameras, network, GPS, multithreading, gyros, all of it. Native apps over web.
We need a web-based drive by app that we can run sandboxed and install without the Apple/Google duopoly, and the US, EU, and Asia need to mandate support.
Edit: downvoters, seriously, we need to talk. You're walking the evil line.