This is an interesting view point for someone on Hacker News, considering the way we follow tech startups here...
I'm a lifelong sports fan. Only in my mid 20's did I start becoming interested in business. One of the first things I noticed is how similar the business page is to the sports page. People follow companies like they're sports teams, gathering detailed statistics (profit, market cap, etc), analyzing match-ups (Microsoft vs Yahoo), discussing all-stars (Steve Jobs), etc.
Techcrunch is our Sports Illustrated.