Duplicity in the Double Vowel: From Taazr to Proxino

It's more memorable if you say 'Tee Double-Ay Zee Arr'.

But it really sounded foreign, and that's a bad thing. When people think something is foreign, they give up -trying- to understand or remember it before they ever start.

Oh, and you may have change the domain name, but you didn't bother to update the text on the page.

I forget where I originally read this, but I heard a suggestion that if you're going to go with a creative misspelling for a company name, only make one spelling change, not two.

So, either double the a (Taazer) or drop the e (Tazr) but don't do both. (Think Digg or Flickr.)

Taazr looks Arabic to me (تازر). According to Google Translate, it actually is a word: "Synergy." Was that the origin of the name?