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Amazon has long had a VP-level engineer track (Peter Vosshall was the first IIRC). Colm is very rightly one.

Long in Amazon years. I departed five or six years ago and Senior Was the end of the road. Similar to how leveling a research scientist was voodoo.

Positions past senior have existed much longer than 5 or 6 years at Amazon.

That's not correct. There were Principal and higher engineers 13 years ago when I joined. 5 years ago, just EC2 had a fairly large number.