I think it shouldn't be about "how cool the company" is, but you should know what is the character of the company. We're not trying to be "cool", we want to hire people who will come here and do their best work, and want to see the impact they can have (we're in health tech).
That's not for everybody. People probably went to work for places like Uber because they thought it was "cool" to work there. or facebook or google. How many people get really excited about BNPL tech, where here in Australia, that's big thing. Those people may be more motivated by the $$.
There are missionaries and mercenaries, and I disagree that every company needs to only ire missionaries.
> I disagree that every company needs to only ire missionaries
Shouldn't that be "mercenaries"
That's not to say salary should be secret (dear god, no), but how cool a company is IS an important metric in and of itself.
If only I had $1 for each time I saw a company showing off foosball tables, game consoles in the hallway, picnics, team get-togethers, people laughing and being cheerful.... And in the end it's the same cubic hellhole where people are no better than anonymous cogs in the machine.
No, not really. It just means that HR had a PR budget to sell themselves as cool, and they bought a game as a prop.
My point is that this blend of signaling is pure bait-and-switch. The mods operandi is that they sell this false idea that they are all about fun and games but in the end it's just a low-paying cubicle hellhole with crunch time as the baseline.
Companies with strong values usually have them publicly exposed somewhere, for instance for Cookpad: https://www.cookpadteam.com/careers
If you already have a page about how cool you are, it doesn't need to be repeated in every posting, and candidates for who it matters the most will have more information than shortened descriptions to avoid walls of texts in the job posting itself.
"You face up to reality, knowing that you can change it" -- things like that can be said about almost any job. And the rest of the things on the page too I think.
What would the opposite to facing up to reality be?
"Here, we don't accept reality. And if something is bad, it has to stay so."
They write:
"There’s a big difference between saying that you’re making good in the world and actually doing it. "
They're a recipe sharing site.
(Nevertheless, seems like maybe a nice place to work at)
Sort of like how every candidate thinks he/she is a 'great problem solver' and 'team player'.
It's a goal that we all acknowledge is something we desire, but so subjective that everyone believes they have it and self-assertions to that effect tell one very little.
I think there can be a paragraph about the company at the end, optional reading
Otherwise I like your job ad