It's a continuation of Plate [6] and Kanerva work in the 90s and Olshausen' groundbreaking work on sparse coding [7] which inspired the popular autoencoders [8].
I find it especially promising they found this superposition based approach to be competitive with optimization so prevalent in modern neural nets. May be backprop will die one day and be replaced with something more energy efficient along these lines.
[1] https://redwood.berkeley.edu/wp-content/uploads/2020/11/frad...
[2] https://redwood.berkeley.edu/wp-content/uploads/2020/11/kent...
[3] https://arxiv.org/abs/2009.06734
[4] https://github.com/spencerkent/resonator-networks
[5] https://en.wikipedia.org/wiki/Sparse_distributed_memory
[6] https://www.amazon.com/Holographic-Reduced-Representation-Di...
[7] http://www.scholarpedia.org/article/Sparse_coding
[8] https://web.stanford.edu/class/cs294a/sparseAutoencoder.pdf