What do you estimate is the value of a dossier of all purchases I make over my lifetime? Or at least the ones Google knows about.
It seems to me that this is very useful and valuable.
Google's an advertising company. How is having a complete list of all the products I've purchased online not valuable? Seems like a great indication on what kinds of products Google can turn around and advertise back to me.
There is no way to know for sure unless someone wants to do an experiment. It would be pretty easy to conduct: do takeout to find a purchase in the history, delete emails associated with the specific purchase, empty the trash, wait sixty days, then takeout again and check if the purchase is gone. But we won't find out today.
Now If Google decided to hold the records forever or far beyond any legal requirements then yeah that’s getting evil.
However, several DPAs and local governments have reviewed Google software for their own GDPR compliance. Several of those findings are available online. These findings don't result in fines, because it's not technically an investigation of Google. But it does involve a thorough investigation of the legal issues of using Google's services, and the results are illuminating.
For example, below is a link to a report the Dutch DPA complied on whether Dutch government agencies can use Google Workspace (formerly GSuite). The conclusion is that Google's privacy protection are catastrophically terribad (for a paid product!). It requires linking to a personal account, purposes of processing are not defined, there's definitely processing going on that's not covered by the contract, etc. Google's linking to personal data in a way that cannot be disabled by administrators means they are a Joint Controller instead of a Processor, and it's not possible for them to comply with various obligations because they're too vague about the purposes of processing.
https://www.rijksoverheid.nl/binaries/rijksoverheid/document...
Again, doesn't result in a fine, because they're not be investigated for violations. Someone is just asking "can we use a Google product?" But the results of that research indicate some deep structural problems.
Also that fine that France issued, where they somehow avoided invoking GDPR directly? Still the third-largest GPDR fine on record. So your expectations for fine amounts are a bit off.
> When you delete data in your Google account, we immediately start the process of removing it from the product and our systems. First, we aim to immediately remove it from view and the data may no longer be used to personalize your Google experience. For example, if you delete a video you watched from your My Activity dashboard, YouTube will immediately stop showing your watch progress for that video.
> We then begin a process designed to safely and completely delete the data from our storage systems. Safe deletion is important to protect our users and customers from accidental data loss. Complete deletion of data from our servers is equally important for users’ peace of mind. This process generally takes around 2 months from the time of deletion. This often includes up to a month-long recovery period in case the data was removed unintentionally.
> Each Google storage system from which data gets deleted has its own detailed process for safe and complete deletion. This might involve repeated passes through the system to confirm all data has been deleted, or brief delays to allow for recovery from mistakes. As a result, deletion could sometimes take longer when extra time is needed to safely and completely delete the data.
> Our services also use encrypted backup storage as another layer of protection to help recover from potential disasters. Data can remain on these systems for up to 6 months.
> some data we retain for longer periods of time when necessary.
> We keep some data for the life of your Google Account if it’s useful for helping us understand how users interact with our features and how we can improve our services. For example, after you delete a specific Google search from My Activity, we might keep information about how often you search for things, but not what you searched for. When you delete your Google Account, the information about how often you search for things is also removed.
Incredibly vague, there is no reason email purchases couldn't be included in this category.
> Sometimes business and legal requirements oblige us to retain certain information, for specific purposes, for an extended period of time.
Again, "business requirements" can mean anything at all.
Doesn't matter - I wouldn't want them storing purchase data for things I bought from other companies at all.
They might be using this order to show what you’ve ordered recently on results or use it as suggestions on Google Shopping.
"Consumer Gmail content will not be used or scanned for any ads personalization after this change"
No longer in effect?
https://qz.com/1014816/google-will-no-longer-mine-your-email...