Avoiding Google/FB/Amazon/Microsoft or whatever your megacorp of choice is is becoming increasingly hard, and it absolutely deserves being talked about. As do any other things in which our choices and freedoms continue to be snuffed out, and that point should be able to stand alone, without being weighed against things like "Vote with your wallet" or "But in Y thing we have more freedoms now! Why does X matter?" These conversations are also worth having, but they shouldn't entirely replace the a call for alternative paths.