Moo.com - Social networks + Physical stuff = Sales?

Some more bits on MOO:

A mention by Niall Kennedy: http://www.niallkennedy.com/podcast/2007/03/moo-cards.html

Suw Charman's notes on Richard Moross and Stefan Magdalinski's presentation at FOWA 07: http://strange.corante.com/archives/2007/02/22/fowa_07_richard_moross_stefan_magdalinski_how_we_turn_virtual_stuff_on_the_web_into_beautiful_things_in_the_real_world.php

FOWA's own page on Moross's appearance: http://www.futureofwebapps.com/pastevents.html, giving http://media.libsyn.com/media/carsonsystems/Richard_Moross_and_Stefan_Magdalinski.mp3 or http://www.futureofwebapps.com/presentations/richard_moross.pdf

I thought this was interesting; it's always nice to see startups selling something other than advertising.