I think Rogan is just going where the money is, which is low-key pandering to the "alt-right" or whatever the hell it's called this week. That is clearly where the big bucks are in talk radio, social media grinding, etc.

There aren't many liberal, leftist, actual-libertarian, or centrist personalities with huge audiences. The only ones that come close to the far right are "dirtbag leftists" like Chapo Trap House who use an equally obnoxious anti-intellectual straw man bashing style. If you want the audience, apparently you gotta troll and get stupid. I get the sense that the people who would make up those audiences for higher-brow content have better things to do.

I noticed a distinct change in his guests and style when he started to get big, which probably means he's feeling the pressure to rake in those ad dollars for the networks.