Using the tech company label as if it was a random startup is not really relevant given the place Facebook has in our societies. Also it's not 00's "don't be evil" anymore, governments should absolutely shake down ad tech IMHO.
There's also that pesky detail where dictatorships abuse adtech to subvert democracies, stir unrest, and force authoritarian trojan horses.
How? By buying ads?
What do you do in a situation like this? Simple. Let Facebook open source it’s policies and algorithms which regulate its platforms. Let us see what the watchers have deemed worthy of censorship and intervention. Let Facebook publish how much the Egyptian and Saudi governments spend on their platforms to undermine their citizens. They won’t though because Facebook, in this area (foreign power related) has carefully ensured that it remains aligned with US foreign policy positions.
[1] https://www.buzzfeednews.com/article/ryanmac/facebook-employ...