and this is the first part of the description:
“ Machine learning is cool, but it requires data. Theoretically, you can take data from a different problem and then tweak the model for a new product, but this will likely underperform basic heuristics. If you think that machine learning will give you a 100% boost, then a heuristic will get you 50% of the way there.
(..)”
https://developers.google.com/machine-learning/guides/rules-...