When it was his turn, they immediately started telling him not to be afraid and that it wasn't going to hurt. He sat on his dad's lap, his dad holding him tight, while his mom desperately tried to deflect his attention by waving a teddy bear in front of him and non-stop talking to him. Predictably, the boy was completely terrified and cried the whole time. I'm sure it will be a long time before he can get a haircut without being scared.
It was such a missed opportunity because there are indeed so many interesting things going on at the hairdresser. I've seen other children almost fall asleep on the chair because it was all so relaxing to them. It's too bad they chose to focus on all the scary parts of the experience.