That's what the linked image is designed to do. That it says "from Facebook" is beside the point, and the article even says they would say it was from Facebook: "People essentially see posts with a Facebook logo that link to stories and websites published by the company and from third-party local news sites."
The fact is that they're purposely injecting fluff pieces into news feeds to try to get people to forget negative news about the platform. The only thing the linked tweet does is confirm what's reported in the article.
Edit: Previous tweets in that chain from Joe also don't lend themselves to trust. First, the comment about how they didn't quote him for saying, "There is zero change to News Feed ranking," which the article never said would be modified - there's no reason to quote him on that if that's not the claim they're making. They only said that more puff pieces would appear, not that their ranking for where they are placed relative to other content would be adjusted. All they said was that you'd see more, and according to Joe's confirmation of it's existence, that's true.
Second, his comment about how the meeting never happened. The article cites six current and former employees as having discussed that meeting. All he offers as proof that it didn't happen is that the article doesn't name the attendees or the sources.
I'm sorry, but that entire thread holds almost no water.