John Safran has just released a book Puff Piece about the incredible way Philip Morris has rebranded as a "health enterprise" and released the "heatstick" with their "vaping" IQOS platform (quotes are intentional, because as the books shows, words mean nothing!)
The podcast below sums it up perfectly:
Three years ago, tobacco giant Philip Morris announced they were moving away from cigarettes and that they were campaigning to "unsmoke the world".
They said they would offer people a better alternative to the cigarette, a device that would give you your nicotine fix from a "HeatStick".
Author and documentary maker John Safran discovered the HeatStick is made primarily from tobacco, and that it still generates carcinogenic tar.
John soon found that Philip Morris were financing "anti-smoking" initiatives all over the world.
They look just like conventional Quit programs, but they are designed to shift people onto this new device.
https://www.abc.net.au/radio/programs/conversations/john-saf...