Interesting that in video gaming, there's a derogatory term for people who eschew the "cheap" moves, whereas in tennis, the derogatory term ("pusher") refers to the players who embrace the "cheap" moves. Pushers are players who run down every ball and hit moonballs and lobs until their opponent gets frustrated and makes an error. There are two reasons, I think, that many tennis players look down on pushers: firstly, because they're no fun to play, and secondly, because they seem to value winning at any cost over refining mastery of the fundamentals. We (non-pushers) tend to think that we have a higher "ceiling" than pushers, even if they are beating us. So maybe it's just a culture difference between tennis players and video game players on what they choose to value. (Of course, there are plenty of tennis players who will acknowledge the tactical soundness and game smarts of pushers too).