As someone who runs teams deploying BI to internal stakeholders (product, sales) I am pretty fed up with them.

Firstly Tableau, QlikView or PowerBI are all pretty much doing the same thing whatever flavour you prefer.

We find that maybe 10% of users will actually use them to garner new actionable insights and 90% will moan there's too much data for them to process and no one appreciates the immense amount of data munging that goes on behind the scenes to make those pretty graphs.

Where do we go? Personally I see a lot of the insights being automated and turned into actions on the server side without anyone touching a BI tool. This can be achieved with rules based approach and perhaps some correlation, trend analysis over time series data. Where you do need to go beyond that then perhaps AR/VR will provide a novel and more valuable approach.