RHEL has 10y support, but historically has released their OS every 4-5 years, which is far too long. Imagine you're releasing a new product 4 years after the last RHEL. If you're doing anything with an area that has a lot of kernel/OS innovation, you're miles behind.
With Debian, I believe it's confusing what their extended support is. They don't guarantee more than 3 years, but usually extend it later. That makes sense for Debian, but not for businesses that need to decide on an OS for their project.
Then comes Ubuntu. Totally free without having to resort to third party rebuilds (like Rocky) with 5 years of support. And you can pay for 10y support. It's not surprising Ubuntu is way ahead of RHEL on public clouds. Red Hat should be doing more to target the startup scene. Those are the enterprises of the future.