And to say that this displays a "generational sense of entitlement" -- I think you're missing the actual point of trademarks, which is to protect consumers. Companies don't own phrases in the English language, they just have the right to ensure that their products cannot be easily mistaken for products from other companies. Considering that scrolls have been an element of RPG video games basically forever, I hardly think that the word "Scrolls" when applied to a video game is something so uniquely Bethesda that consumers would confuse "Scrolls" with "The Elder Scrolls III: Morrowind.