It really isn't. If you want people to use it, you have to provide some utility. If you just want to make a point about how things could be different, you may as well print up stickers that say 'get off the internet and talk to people in person'.
People do use it, though.
> you may as well print up stickers that say 'get off the internet and talk to people in person'.
Gemini is basically a movement in this direction
The stickers would have less of a discoverability problem too.