It seems to me that the problem described is less one of discoverability and more one of lack of content. Regardless, this gave me the idea that it would be generally interesting to have authenticity unbundled from Google. If you could create a subset of Google with the honest, transparent, human blogs/posts/websites, etc then you could search from content from those sites. It could be less news aggregator and more search engine untainted by money or robots. I’m thinking opt-in domains, with a small community selecting the domains/blogs. I’m sure this is not new. But I surely earn for a more authentic internet.