I keep seeing Australians online saying this meme that Australians care a lot about coffee quality, but when I lived there everyone I knew would make instant coffee at home. Then they were often highly critical of espresso at cafes. Odd
I live in Australia and Korea frequently, and one has independent chains with snobby, nice, hardcore coffee (Aus) the other has a bunch of shitty chains, and Starbucks that serve absolutely mediocre coffee.
Entire family drinks coffee in instant, but most work mates drink coffee with machines and cafes. You either care or you don't, but everyone enjoys lots of coffee. It's really not that surprising, the same thing goes for baked goods and fast food. The smaller the town, the worse the quality, but the more people are happy with what they're getting.