I remember here apple employees truly believed in apples environmental mission, but could not resolve their cognitive dissonance in how apple actually operates. Big lithium batteries, significant incentives for whole device replacements when inexpensive design defects or damage require repair. And apples incredible, evil efforts to thwart the consumers ability to get the most life out of their products. Apple pays senators and city councilors to vote against right to repair, btw. They hire PR companies that will make false testimony and meet with your leaders behind closed doors. Commonly called "corruption".

Apple is the wealthiest company in the world, and if truly innovators could make their environmental goals a reality. Sadly, it's marketing, like everything else. It's about the fastest and coolest car, and always has been.