For starters, the pool of people on say, Tinder, for example, is already disproportionately imbalanced in terms of represented populations (as I said, 10:1). Assuming an even distribution of “attractiveness” (which obviously isn’t straightforward to quantify and varies by locale), there’s already a huge discrepancy: even a woman of average attractiveness (of ten women 1-10, she ranks a 5) has fifty (given ten women, there are a hundred men in total) that rank below, in terms of attractiveness. When you have a limited number of right swipes a day, well below the number of available options that _do_ qualify, and nearly every right swipe is a match, it leads to a conditioned behavior of selecting well above one’s “rank”. Of course, online dating apps have no interest in removing the barriers that result in this condition — it makes men pay more for more swipes, higher priority in the stacks shown to women, and the option to see who swiped on them. In other words, it’s a rigged game.