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Jonathan here:

Fair point. My goal is to figure out the dynamics of social giving in this fashion and create a similar sustainable model around items that are less "luxury" than coffee.

For example, I can imaging people paying for other people's groceries or medicine in a similar manner. Maybe I'm crazy, but it seems worth trying.

Best, j

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I don't go to Starbucks, but I just loaded up $10 because I'd really like to see this "succeed", whatever that means. It's gone already, so I guess the experiment is working? :P

Thanks! If you have a Twitter account PLMK your username so I can give you credit :)

Same for me. Not even living in the US but I want to see where this thing goes...

Thanks for the response. My question wasn't really directed at you—I can see all kinds of ways you could justify the project, including just curiosity. My question was for the people who are putting money on the card.

I hope one of your other ideas works! Good luck! But I suspect a big part of the impetus behind the contributions is a feeling of reciprocity, which is a different impulse from charity.

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