I've been thinking about this quite a bit. One the one hand, last week some jerk saw a $50 balance and spent the whole thing in one shot.
On the other hand, people need to know when there is money on the card if they are thinking about walking down to a sbux to get a coffee.
I might try the "there's more than $10 on the card right now". I've also experimented with delaying the reloaded messages, and doling out the money more directly by asking who wants a coffee.
Folks who respond get the update if they're quick. We'll see what happens, but I believe that there is a sustainable way to handle it.
Cheers! j