When was the last time you were surprised and delighted by an Apple product? I think they make the world's best, and most responsible, products, but surprised by an iPhone upgrade? When was the last time they created a new category?
Almost every current Apple product (save the HomePod) is the category defining product of it's class. The iPhone, the iPad, the M1 MacBooks, the Apple Watch, the AirPods, the Apple TV, the iMac, and the AirTags are all essentially best-in-class, and the standards-bearer for the category.
AirTags are pretty cool, but a small category.
Basically all of the AirPods that support sound cancellation. EarPods that could do a better job of cutting out outside sound than the very expensive Bose headphones I owned prior, but could fit in my jeans coin pocket.
The M1 and every Mac to have it so far.
Just because you're not surprised and delighted by Apple products does't mean others are.
And iPad wasn't revolutionary, it was merely nice.