Literally, nothing is unreasonable for Apple. They're among the richest companies on the planet. I'm over Corporate Equity and treating them the same as the mom & pop grocery store down the street. Yeah, it'd be unreasonable for small businesses.
Its not unreasonable for Apple. Tim Cook could personally, out of his own salary, pay the salaries of every Apple employee in New York. He could give them all a 200% raise, and he'd still make twenty times more than ICU nurses who work 20 hour shifts to save his life if he ever needs it.
As an employee, it would help me feel pride to contribute toward a company that is willing to not just meet the law, but go beyond it and provide valuable and gainful employment for people like Richard. As a customer, it would make me proud to walk into an Apple Store and work with someone like Richard, to see that Apple were willing to pay an entire second salary simply to be accommodating. Comparatively, the salaries of an entire Apple retail stores' worth of employees is exactly the same as you accidentally dropping your change at a register, a penny rolls under the checkout lane, and you say "nah its not worth it".
Now, the reality of the situation is that, Apple Corporate would probably be fine with this, but the real problem is with this Middle Manager. To be clear, it reflects poorly on Corporate, and its their responsibility to set terms and culture to ensure Bad Store Managers don't pop up. But, they will. What matters is Apple's response, not necessarily the history of what happened (though, six years is a very long time).