A little different. They were hypocrite's and were not following the advice they were giving to the public. London Breed, is not following the mandate she has unilaterally imposed on SF as mayor.
The consequences are beyond just "optics". Either they're putting the lives of everyone around them in danger, or they're unnecessarily and unjustly imposing mandates on others under the false pretense that it's necessary to protect the lives of everyone around them.