Imagine how much more creative we'd tend to be if we didn't have television and Internet distractions! What do you do after a long day of herding livestock? Take your chert, grab a drink and carve some camels!
This has likely been the case throughout history.
"Look, Bob's useless at hunting, but those cave paintings are pretty neat. Let him stay home."
That's as good as it's ever going to get. The rest will always be consumers.