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> well we know Google isn't for search anymore,

If you're talking about the ads, I would bear in mind Google's whole business model is basically online advertising. Search is just the vehicle to deliver those ads; I'd say Google is pretty good at throwing things back.

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But what’s their UVP? I’d say quick and relevant search results. And that seems to be constantly degrading.

Well, the unique value proposition is their gigantic index, really fast search and a bunch of other things.

I'm not sure about the quality of the results, I just use DuckDuckGo these days, but IMO the unique technical advancements are pretty unique to Google.

> I just use DuckDuckGo these days

Then w.r.t. quality of results, you're just using Bing: https://help.duckduckgo.com/duckduckgo-help-pages/results/so...

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