Union and environmental groups have been doing this for years with an assortment of companies, mostly to raise their own profile with the press.
I'm completely fine monetarily with tossing a phone in the garbage if it breaks and getting a new one
Anyway you classified most Apple users as rich people that can throw away 500+ dollars and don't care about environment . Sure there are some rich Apple users , and people that are into Applo as an identity but I assume not all as you, I mean it was proven with the keyboard issues, with the battery issues , with the GPU issues - some fanboys blamed the users but in the end the majority did not bought a new device but forced Apple (sometimes with the help of the justice system) to fix their devices and be transparent about stuff.
But sure, throw away a good laptop when a key is broken, be proud of it too , let us know how much money you have and how much you hate right to repair.
Why? Status. It's pretty universally reviled by the rest of Sweden; but people do it.
The same is true of Apple devices, some people buy the latest one every year; but much like consumers of alcohol, the people who buy the yearly phones are in the small minority, just like the people who "Vaska", and both are similarly reviled by the other consumers of those products.
Income being Pareto distributed, we can faithfully translate this as "for the majority of people."
Maybe. There are non-economic reasons to consider repair instead of replacement, or there would be if repair was a feasible option. For example, maybe someone feels a moral obligation to reduce the demand for tantalum (or to not personally add to it):
https://en.wikipedia.org/wiki/Conflict_minerals
Apple has basically thrown their hands up and said, "It's just too hard to keep Congolese tantalum out of the supply chain." Meanwhile, their products are hard to repair and encourage people to just buy replacements (and thus consume more tantalum, some of which is paying for the worst war crimes imaginable)...