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Given the perception of many YouTubers as being more 'pure' ideological advocatesWhat do you mean by this? Perhaps I haven't searched deep enough, but to me, YouTube these days consists primarily of:
- Content creators, who are in it absolutely for the money, and whatever channel they run is just an excuse to get people to view ads (including product placement, and ads for creator's Patreon);
- Conspiracy nuts, who may or may not also be in it for the ad money;
- People reposting copyrighted content without having the copyright (i.e. the category that's responsible for YouTube's success in the first place);
- Media companies posting copyrighted content legally to take over the ad revenue stream.
There's some sprinkling of people who genuinely want to talk about their hobbies or ideas, without optimizing it for monetization. And here and there someone uploads some random video to share with friends. But the way I experience YouTube, almost all content creators are either marketers or wannabe marketers.