That's why I'm working on a scalable system of interpersonal credit money:
This is what the socialist/communist movements didn't understand - some people are individually ambitious at all costs. In capitalism, they can start businesses. In communism, they join the Party and work up the ranks. The difference is, in capitalism, you theoretically have different people controlling the guns and prisons and courts. In socialism, the ambitious people control the economic production but also everything else.
Anyways, this is a tangent from your project. But I think it's less business culture and more human nature. In a system where you can't generally build/invest/enterprise individually, people who want power don't shrug and say "oh well, I'll work for the common good I guess" - instead the start gathering power through whatever is available.
It's possible that an education that teaches the values mentioned in the article would give similar advantages as those in the past. The difficulty is that a large source of people's education is the surrounding culture itself, so people pick up values that they see others pursuing. So if young people see the example of adults endlessly accumulating wealth and spending frivolously, then those observing think, "hm, maybe this is a good idea," and so they emulate, and the problem continues. And for those who have been doing and valuing the same the same thing as their neighbours for so long, just assume that it's "human nature," and not some human choice with many advantages and disadvantages.