At the same time, there isn't a good alternative for everyday use. Although I would consider myself reasonably tech savvy, I can't say I am comfortable enough to use Linux as a daily driver and to trust that I am using it securely, as compared to taking updates with one click from Microsoft or Apple. Maybe my perception is wrong, but we really need better educational resources to teach people and get them comfortable with computing infrastructure (hardware/software/services) from outside the big tech vendors.
Leaving that aside, I am not sure what Microsoft's larger strategy is. It feels to me like they're trying to be more like Apple at times. But if that's the case, why would I use Microsoft? Apple is already very good at being Apple and has better software and hardware for such an experience.